The life of a Web site doesn't end with its initial launch. A Web site must grow and evolve to remain effective. New products and services will be added, information will change, promotions may demand their own landing pages.
At Manx, we don't just take a site from design to implementation and leave it at that. Our commitment to maximizing your Internet presence means that we'll continue to work with you even after your site has launched. Our maintenance services will ensure your Web site's continued effectiveness. Even if Manx wasn't involved in your most recent redesign, you can stand to gain from the various services we offer.
Page Updates
In addition to HTML changes, this service includes graphics creation and optimization and back-end scripting.
Broken Link Monitoring
We will periodically check all the links on your site, both inbound and outbound, to verify that they are still valid.
Log Analysis (Traffic and Trend Reporting)
Our log analysis reports are custom-designed to give you the information meaningful to your site. Your Web-based reports appear in a password-protected area and can be viewed at any time. Data is presented hierarchically, allowing you to drill down for more detailed information. Over time this information will include correlations to other site activity (promotions and the like).
Search Engine Ranking Reports
Our search engine ranking reports are also custom-designed to give you the information meaningful to your site. These reports show your ranking in each of the top Internet search engines. Over time you can see how your rankings change; those changes can also be related to other activities on your site and in the industry. The results of these reports may lead us to modify your site's content or META tags.
Search Engine Resubmission
From time to time your site may need to be resubmitted to the various search engines. We will monitor your placement and do these resubmissions automatically.
Marketing Strategies Meetings
Every two months we will meet with you to review your Internet marketing strategies and activities. This will allow us to keep your site in synch with the rest of your marketing efforts.
Marketing Strategies Recommendations
Based on the information gathered from your log analysis reports and search engine ranking reports, we will suggest marketing activities and site design changes to improve your Internet presence and performance. These may include link exchanges, affiliations, banner opportunities, paid placement, embedded links, button placements, newsletters, e-zines, and more.
Competitive Analysis Reporting
How and what your competitors are doing in the Internet marketplace can greatly affect your company. We will monitor your competitors' performance in search engine rankings and occasionally check their web site for changes, announcements and other activity.
Ongoing Link Opportunities Recommendations
The world of search engine rankings is changing significantly. The major search engines have switched their ranking criteria from keyword placement and occurrence rankings to popularity or relevancy rankings. Much of your performance in rankings will be based on how many other related sites are linked to you. Identifying these possible link opportunities will become increasingly important.
Manx will provide recommendations for possible link placements. It is then usually the responsibility of your marketing department to make these contacts and negotiate the links.